“A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large ." – Sir Henry Ford
Many of our future clients are on their 3rd or 4th customer relationship management (CRM) tool. Many others are asking the question,
"What is CRM?"
"What is a good CRM Strategy?"
"What are the CRM tactics that provide the highest levels of cash generation?"
Customer Relationship Management (CRM) – This a software tool designed to track the relationship(s) with customers before and after they’ve bought.
CRM Strategy – There are two types of strategies used in CRM solutions,
"You get what you measure. Therefore if you want a new result, measure and reward for the new result." - Business Axiom
Using a traditional sales strategy, sales experts are incentivized to sell to anyone they can convince to buy. The statistical long term post-sale result for this strategy shows that 80% of organizational customers provide less than 20% of organizational income. The consequence of this is that cash generation and market spend ROI are significantly reduced. What we see is that organizations spends 80% of organizational resources on the least profitable customers.
Using a Vision 2.0 Information Centric strategy, very select targeted customer personas are attracted and incentivized to purchase. These personas match the 2 – 20% of the most profitable customers in the organization. The result is a 4:1 ROI for each marketing dollar spent and a significant reduction in overall customer costs. Long term, customer loyalty increases as does further spending and new customer referrals.
You need business technology experts who understand Vision 2.0 Information Centric strategies & tactics. You need experts who listen and understands your organization’s needs and requirements. You need collaboration with people who think of themselves as more of a partner for your success, rather than just a vendor doing just, “...what they are told.”
Here’s what our customers are saying about our CRM teams after they hire us,
Don’t you wish you could say this about your other vendors? Learn more about what people are saying about our teams.
If you would like to learn more about how Vision 2.0 Information Centric CRM strategies can improve your organizations cash generation, reduce overhead costs and reduce risk,