Get More Sales by Maximizing Your  Weak Link Network

I also call this the “Who do you know strategy.”  When developing a business strategy, we go to our weak link network. Write a custom email to each person in your network and If they know someone who could be a prospect, invite the weak link to have a personal phone call or meeting.  You can then discuss their connection and the best way to make an approach.  There are two ways to make the introduction and referral: 1) In-person or 2) by email. 

Note:
Weak links are people in your network you don't connect with frequently.
These are your best referral partners.

Topics: Business Development Weak Link Strategy Building a Professional Network Business Networking Referrals

Building a Collaboration Circle

What your network should look like in a few years…

As you are business networking and meet many people, there are very rare individuals you will want to keep an eye out for.  If you can learn to spot them, you will definitely want them in your weak link circle.  If you see them in the future as a strong connection, you may want to invest time to make them part of your inner strong link circle. 

They will be master and expert networkers, rare personalities. As you meet them, you will find yourself naturally drawn to them want to cultivate a friendship. 

Topics: Business Development Building a Professional Network Business Networking Referrals Executive Outlier

Creating an Advisory Board

Many sales professionals and business owners focus their strategy primarily on "get more referrals".  Instead, Master Networkers develop their network and focus on influence within the business community. To become a master networker, there is an emphasis on developing strong links inside the business community and leadership Triads.  To generate sales In this strategy, the vision is to become the trusted advisor or business community influencer. 

Topics: Business Development Building a Professional Network Business Networking Referrals

Strategic Business Networking - Leveraging Rainmakers

Within every strategic business plan, optimizing the three business networking personality types is a top priority. Firt first are Rainmakers. They are mysterious people who seem to make things happen... like  magic.  You will find Rainmakers in any industry but the term is particularly used in sales. 

Sales is traditionally seen as a “numbers game”.  The Rainmaker doesn’t play this game.  Instead, a Rainmaker brings in deals almost magically.  Of the three types, the Rainmaker is the rarest.  

The secret of Rainmakers is their large Strong Link network which comes from their ability to easily build rapport. In this strategy we are building rapport quickly in order to build a strong collaborative network.  With that network, the Rainmaker is able to put together deals and opportunities very quickly. 

Topics: Business Development Business Networking Building a Professional Network Executive Outlier Referrals

Strategic Business Networking - Leveraging Connectors

What's a connector?

Imagine sitting down with someone who wants to hear everything about you.  Most of us enjoy sharing our lives, insights and thoughts with other people.  We all love a good listener.  The connector is probably the best listener there is.  Because a true connector is truly interested in you as a person.  Understanding people’s stories is one of the passions that truly energizes the Connector.  The Connector Strategy is dependent on,

  1. Developing a large network of casual friends
  2. Maintaining Regular contact
  3. Recording casual friends in order to track contacts made and referrals received
Topics: Business Development Building a Professional Network Business Networking Referrals Executive Outlier Strategy