In 2018 Deloitte surveyed the Investment Banking industry. The survey asked Investment bankers, “What are the strategic drivers motivating your purchases this year?” In other words, what are you looking for in your next business investment? The top 5 results:
- 20% - Technology Asset Acquisition*(see note:)
- 19% - Expanding Customer Base
- 16% - Expanding product or services lines
- 12% - A Successful Digital strategy
- 9% - Talent Acquisition
*Note: This is up from 16% in 2017
Numbers 2 & 3 have been traditional strategies for buying a business.